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                          每日優鮮宣布全面轉型會員制,會員將享受五項特權

                          時間: 2017-11-01 15:11
                          字體大小:



                          11月1日消息,生鮮電商每日優鮮正式宣布全面轉型會員制,推出會員專享商品300款、返現5%、會員專享價最高優惠50%、1小時達以及專享客服等五項特權,并承諾會員專享品毛利率上限13.9%。“截至目前,商城營收的60%來自于現有會員,因此全面推行會員制是一次水到渠成的升級。”每日優鮮創始人兼CEO徐正表示,“我們拿出300款專項商品提供給會員,商品利潤率壓低至13.9%,再給會員提供5%返現。同時,我們將兩小時配送加速為會員一小時,并提供綠色客服通道。會員權益的全面升級,將加速每日優鮮實現從單一生鮮購物平臺向服務體驗平臺的轉型。”為了全面轉型會員制,每日優鮮已經準備了大半年的時間,在局部區域做了多輪閉環測試。從測試效果來看,會員制的設立,對于提供高品質服務、提升消費者忠誠度作用極大。


                          據每日優鮮介紹,消費升級大環境之下,新時代消費者需求更加個性化、品質化,用戶享受差異化服務的意愿日趨強烈。“優質生鮮,兩小時達”的服務,使得每日優鮮的月度復購率高達80%,保持了行業領先水平,積累了大量的忠實粉絲。


                          在此種運營模式下,對用戶而言,加入會員可以獲得更多的優惠與更優質的服務。對企業而言,會員制保證了會員群體的購買力與忠誠度,在促進消費、增加用戶黏性、激勵口碑傳播等方面發揮重要作用。


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