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                          • 企业推广分销B2B平台
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                          每日优鲜宣布全面转型会员制,会员将享受五项特权

                          时间: 2017-11-01 15:11
                          字体大小:



                          11月1日消息,生鲜电商每日优鲜正式宣布全面转型会员制,推出会员专享商品300款、返现5%、会员专享价最高优惠50%、1小时达以及专享客服等五项特权,并承诺会员专享品毛利率上限13.9%。“截至目前,商城营收的60%来自于现有会员,因此全面推行会员制是一次水到渠成的升级。”每日优鲜创始人兼CEO徐正表示,“我们拿出300款专项商品提供给会员,商品利润率压低至13.9%,再给会员提供5%返现。同时,我们将两小时配送加速为会员一小时,并提供绿色客服通道。会员权益的全面升级,将加速每日优鲜实现从单一生鲜购物平台向服务体验平台的转型。”为了全面转型会员制,每日优鲜已经准备了大半年的时间,在局部区域做了多轮闭环测试。从测试效果来看,会员制的设立,对于提供高品质服务、提升消费者忠诚度作用极大。


                          据每日优鲜介绍,消费升级大环境之下,新时代消费者需求更加个性化、品质化,用户享受差异化服务的意愿日趋强烈。“优质生鲜,两小时达”的服务,使得每日优鲜的月度复购率高达80%,保?#33267;?#34892;业领先水平,积累了大量的忠实粉丝。


                          在此种运营模式下,对用户而言,加入会员可以获得更多的优惠与更优质的服务。对企业而言,会员制保证了会员群体的购买力与忠诚度,在促进消费、增加用户黏性、激励口碑传播等方面发挥重要作用。


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